RAW was founded by Steve Costello and Kevin Susienka on February 9, 2006 in Somerville, Massachusetts. The original intention of the brand was for two long time skateboarders and friends to make their ideas into tangible products that local supporters could be proud of using while skating the streets of Boston. In our first year, we grew to have a strong local following in the greater Boston area, and the brand started to be distributed outside of New England. In May of 2009, RAW opened it’s first retail/office space literally next door to where all of the original work on the brand was performed. From there, the Somerville store moved to Somerville Avenue and a second location was opened in Putnam, Connecticut in April of 2011. Both stores closed in 2013 in order for the brand to be able to concentrate specifically on its wholesale and online aspects.
At RAW, we believe in working hard, taking care of the people who take care of us and skateboarding as a viable culture. All of the products we make, as well as those of the other brands we support in our stores, are a reflection of this philosophy. Our goal is to make this philosophy stay solid with those who have been exposed to our brand already and have it take root with new supporters so that the legitimacy of our culture grows with each generation…for skateboarding’s sake.